SLOWING DOWN FAST FASHION

El tema de hacer algo por reducir mi consumo de fast fashion ha estado dando vueltas por mi cabeza en los últimos años, sobre todo después de haber colaborado con una asociación de moda sostenible en Barcelona. A partir de ese momento, comencé a barajar posibilidades para poco a poco encaminar mi consumo de moda a elecciones pensadas a consciencia que sean respetuosas con el medio ambiente y de paso, permanecer más tiempo en mi armario./ After having collaborated with a sustainable fashion association in Barcelona, the idea of doing something to reduce my consumption of fast fashion has been in my head in recent years. From that moment, I began to consider possibilities to gradually direct my shopping habits to conscious choices that can be respectful with the environment, incorporating garments that can stay for longer in my closet.

LET’S GO SLOW…. 💸

*Léase como fast fashion aquellas marcas que producen en serie y a un bajo costo para poner en las tiendas las últimas tendencias, el movimiento fast fashion también hace referencia al comportamiento del consumidores: la moda se ha vuelto democrática y cualquiera puede verse como en un editorial de revista, pero las piezas se desechan al finalizar la temporada…. Pero el objetivo de este post no es señalar el impacto negativo del fast fashion (para eso ya hay documentales en Netflix como The True Cost que deja peor cuerpo que cualquier película de terror)./ *Fast fashion are those brands that are produced in mass at a very low cost to bring the latest trends, fast fashion movement also refers to the behavior of consumers: fashion has become democratic and anyone can look like a model in a fashion editorial, but pieces are discarded at the end of the season… But the aim of this post is not to point out the negative impact of fashion fashion (if you want to explore that, search for some documentaries, like The True Cost on Netflix, it is more terrifying than any horror movie).

Lamentablemente mi presupuesto por ahora no es suficiente para llenar mi armario con elecciones 100% sostenibles, pero creo hay pequeñas acciones basadas en la consciencia, que poco a poco nos pueden acercar a un consumo de moda sostenible./ Unfortunately my budget right now is not enough to fill my closet with 100% sustainable choices, but I think there are small actions based on consciousness, that little by little can get us closer to a sustainable fashion consumption.

PENSAR EN FRÍO / COLDLY CALCULATED

Esto es como ir al supermercado con hambre y las trampas de las tiendas fast fashion son tan macabras como sutiles. Últimamente intento salir con las manos vacías de estas tiendas para después sopesar la decisión de compra en casa y con la mente fría: ¿Se trata sólo de una tendencia que se evaporará mañana?, ¿necesito una cuarta camisa estampada? Esto es una decisión que tiene que ver con gustos y necesidades personales, pero el 90% de las veces consigo dejar el dinero en mi cuenta bancaria./ This is like going hungry to the supermarket, and there are many macabre and subtle traps used by fast fashion stores. Lately I try to leave these stores empty-handed and then I think calmly about that piece at home: Is it just a trend that will evaporate tomorrow? Do I need a fourth printed shirt? This is a decision that has to do with personal tastes and needs, but 90% of the time I decide to pass, keeping the money in my bank account.

UPCYCLING

Concepto que ha inundado blogs y cuentas de Instagram. Revender, reparar y reutilizar son palabras clave en un movimiento donde estrenar pasa a segundo plano: desde las tiendas vintage y los mercadillos (los mejores tesoros los vas a encontrar en uno de estos lugares y no en una tienda fast fashion), pasando por talleres y tutoriales que te enseñan a reparar y transformar tus prendas, hasta aplicaciones como Vestiarie Collective donde se pueden adquirir piezas de lujo de segunda mano (verificadas) con descuentos… Bueno, seguimos estrenando pero bajo otra lupa./ A concept that has flooded blogs and Instagram accounts. Reselling, repairing and reusing are key words in a movement where buying something new moves to the background: from vintage stores and flea markets (you’ll find the best treasures here and not in fast fashion stores), through workshops and tutorials that teach you how to repair and transform your clothes, to apps such as Vestiarie Collective where you can buy second-hand luxury pieces (verified) with discounts … Well, we’re still buying but taking this word to a different level.

VELO COMO INVERSIÓN/ SEE IT AS AN INVESTMENT

Una vez por temporada me premio con una compra un poco más cara de lo habitual, asegurando que se trate de una pieza que pueda permanecer por el armario por años, y es que una de las cosas que más me molestan del fast fashion es la poca durabilidad de las cosas. Aquí viene la pregunta, ¿es mejor tener 50 camisetas baratas o 3 de buena calidad? Un capricho de una marca de lujo o una pieza de algún proyecto de moda que genera empleos a trabajadores de mi ciudad es siempre una buena idea./ Once per season I reward myself with a little more expensive purchase, ensuring that it is a piece that can remain my wardrobe for years, and that’s a thing that bother me the most about fast fashion: the durability. Here comes a question, is it better to have 50 cheap t-shirts or 3 good quality t-shirts? A whim of luxury brand or a piece of a fashion project that generates jobs for workers in my city is always a good idea.

*Ojo: no por ser una marca cara significa que es sostenible y respetuosa con el medio ambiente. Lujo y moda sostenible son conceptos que no siempre van de la mano./ *Notice: expensive brands do not always stand for sustainability and respectful with the environment. Luxury and sustainable fashion are concepts that do not always go together.

LA VERSATILIDAD/ THE VERSATILITY

Esto aplica tanto para fast fashion como para slow fashion: ¿puedo utilizar este suéter en tres o cuatro combinaciones? Esto tiene que ver con mantener una coherencia con el resto de tus prendas y pasar del “no tengo nada que ponerme” a ampliar las posibilidades con prendas que admitan múltiples combinaciones. En esto no hay una respuesta correcta y si te ves capaz de vestir ese top color fucsia infinidad de veces, bien por ti./ This applies to both, fast fashion and slow fashion: can I use this sweater in three or four outfits? This has to do with maintaining a coherence with the rest of your clothes and going from «I have nothing to wear» to expanding the possibilities with garments that admit multiple combinations. There is no correct answer and if you see yourself capable of wearing that fuchsia top many times, good for you.

Dejar de comprar en tiendas fast fashion supone una labor titánica y el panorama no cambiará de la noche a la mañana. ¿Ustedes han cambiado sus hábitos de consumo de moda?/ Stop shopping at fast fashion stores is a titanic job and the big picture will not change overnight. Have you changed your shopping habits in the latest months?

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  • Such a great and educating article! I like how you pointed out that luxury brands aren’t necessarily sustainable. Moreover, I heard that luxury brands (even those who are technically speaking made in Europe) sometimes use toxic paints and use immigrant workers who work in terrible conditions (in Europe). Yes, it is true that people will buy less if they buy luxury items (because who can afford it?). However, there is another side of the coin there, I think and that is a simple fact- sustainability as such is not necessarily connected with a price tag. People tend to appreciate designer goods more and take better care of them, so in a way buying designer and luxury items can make people buy less (because only a few can afford to buy luxury items often) and can help people to gut down on fast fashion. In that sense, investing in luxury brands makes sense. Still, even among designer and luxury brands there are some that are sustainable and some that aren’t.

    Honestly, I rarely find myself coveting luxury items because I know there is no way I could afford them but I would probably buy more local designer items if could afford them. In fact, I think it makes sense to buy from local and small designers because that way we’re supporting independent trade and talent. Plus, small businesses genuinely tend to be more more sustainable and original than big corporations. By buying locally made items we are supporting the local economy. For independent artists, designers and artisans, any support is priceless.

    Buying second hand and vintage is such a great thing to do. I totally agree with you on that. We can find real gems in thrift and second hand stores. I don’t shop second hand very often because they aren’t much second hand shops here, but I do own a lot of vintage items …and I wear them on every day basis. I’ve been collecting vintage pieces over the years from family members and friends. Often I had to persuade my family members not to dump them in the trash. I love that people are finally realizing that quality made vintage items are actually priceless.

    Another thing I love is you art!!!!

  • Great article. I love how you say you don’t want to definitely stop to shop in fast fashion brands but you just want to not shop as much. I’m also trying to think more about an item before to buy it as my wardrobe is already pretty full. But no matter which piece I pick I want to wear it a lot. Because even if the trend fade fast it’s gonna be trendy again in just one or 2 years haha.And I hate to see influencers who change of outfits too many times a day. I always wonder how many times they wash their clothes in a week haha.
    And I’m glad I’m able to make my own clothes. It also helps me to make something I really want.
    And I love how you mention luxury brands are not always sustainable brands.
    xx
    Margot

    https://troughthepasturesofthesky.com

  • me encontó este post! me alegro mucho de leer que estas trabajando en tu compra consciente y a pesar que mucas veces no lo logramos al 100% me pone feliz que día a día pensemos más en estos pequeños pasos.
    por mi parte inicio desde la comida a no comprar nada que no voy a tener tiempo de comer, hasta amar los mercadillos y cada artículo que lleva una historia detrás. El fast fashion es una droga muy poderosa, pero podemos sanarnos <3
    que tengas un lindo día Fungi !

    http://www.amoriosdelamoda.blogspot.com

  • Hey Fungi!

    Your illustrations are so great and I love Fungi’s green!!
    I agree you, and recently I have gotten nothing at some fast fashion shops.

    I had taken five snap photos for a Japanese fashion magazine for 7 years, so I used to need lots of trendy items. At that time, I got some fast clothes.

    Last year, that my serial article was suddenly terminated, and I was shocked and sad for a while.
    Now I think it was important opportunity for me.
    After I haven’t needed lots of trendy items for that magazine, I can concentrate on my style.

    I noticed that I love using a few items for a long time, and I love thinking of mixing and matching.
    It is so hard to stand to buy a new items when I am busy, so I try to live slowly although it has been difficult yet.
    I am grateful to you always make me realize!!
    Thank you so much, Fungi <3

    akiko

  • You diid a great work on this article, Pablo, is very inspiring and informative!!!
    Really I’ve been thinking to moving away from fast fashin since some times, but it’s soooooo hard!
    For me, that live is a city full of fast fashion stores everywhere, it’s almost impossible to resist every time to the cute newest pieces in the windows, especially if I’m tired or stressed….
    So I’m starting to buy only shops that have some kind of eco-sustainable politic (I’ve found them on greenpeace site), so at least I don’t damage the world very much.
    Really I would do as you said and buy only pieces of high qulity and good facture, but even these charateristics are pretty hard to find on pieces that I even like (compared to fast fashion), so the entire quation is still very confused and complicated to me.
    Your article is very helpful anyway, your ideas are definitely smart and praticable to start a new way to approach fahsion! ( and your illustration really amazing!)
    XO
    S
    https://s-fashion-avenue.blogspot.com

  • Hey Fungi,

    This post definitely makes you think about where you’re spending your money and on what. I think it’s super important to be smart with your money even when spending it on clothing. No one wants to see a piece hanging in their closet that wasn’t warn even once. It’s like the money you have spend on it is starring back at you hahaha!

    Have a wonderful new week!

    http://www.fashionradi.com